Keeping our Oceans on track.

Keeping our oceans on track.
 

Pinpoint Earth is built on a simple but powerful belief: support fishermen, and you protect the sea.

Led by Ali Kennard, a deeply passionate CEO and advocate for safer, more responsible fishing, Pinpoint Earth exists to make vessel monitoring accessible to any fishery, anywhere in the world,  improving safety at sea, supporting responsible practices, and helping preserve fish stocks for generations to come.
 

The intent was strong. The technology was smart.
But the story needed clarity, structure and a voice that could truly connect.
 

Working closely with Ali and the team, we helped Pinpoint Earth define and articulate its mission, sharpen its brand and communication strategy, and establish a tone of voice that puts fishermen first, without losing credibility with partners, regulators or investors.
 

From that foundation, we translated strategy into action and created a new brand identity, design system and website that place the mission front and centre, while making smart, solar-powered VMS technology feel desirable, accessible and human.

Complex systems became clear benefits.
Data became safety, trust and long-term livelihoods.
 

The result is a brand that leads with purpose and earns trust through clarity. One that supports people at sea, protects the ocean they depend on, and proves that technology can be a force for good when it’s built with the industry, not imposed on it. Because real change doesn’t start with compliance. It starts with understanding.
 

We’re keeping our oceans on track.