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“Make your donation visible”.
New Wires donation campaign 

WIRES (NSW Wildlife Information, Rescue and Education Service Inc.) is Australia’s largest wildlife rescue organisation and has been rescuing and caring for sick, injured and orphaned native animals for over 35 years. Their ongoing mission is to actively rehabilitate and preserve Australian wildlife and inspire others to do the same.

As a non-profit organisation they rely on your donations to carry out this important ongoing work. But what is the impact on wildlife when you give $10, $50, $100 or more?

“We were looking at unique ways to make the impact of your donation more visible across social media channels, so the community can gain a deeper understanding around how important their support & contribution is for WIRES and the volunteers that provide the care for our native wildlife. To drive deeper engagement around the creative we wanted to pose a simple thought into the feed - What would be the direct consequence if we don't have your help” says Jamie Zarzycki, Marketing and Communication Manager at WIRES.

People love and are deeply engaged around the rescue & release videos of our iconic Aussie wildlife on social media. But what if we showed you the opposite? Nature without the wildlife, Nature without your help.

The 3 campaign videos, produced to resemble traditional animal documentaries, depict amazing and rarely seen wildlife encounters and releases of invisible endangered Koalas, Platypus, or rare Black Cockatoos. Because without our help there won’t be any animals left in the wild to admire.


The digital campaign was managed by digital marketing agency Social Garden Social Media platform and Youtube pre-roll.

Now you see your impact, you can donate and help our wildlife thrive now & into the future:

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